Giampiero Maietti

Work Experience

2021 - Present: Marketing & Communication Expert, Fresh Ventures Studio

• Managing several social media channels (mainly LI 1.7k, along with FB and IG).

• Developing and maintaining online marketing channels (Website, HS) and strategy.

• Developing engaging content: photography, video, long form content, etc.

• Aiding recruitment (avg. unique page visits 1378 a month) and community engagement (avg. engagement rate 13%) with a niche target group

2017-Present: Social Media Manager (a.k.a "Fan Maker"), Jaz in the City

• Managing several social media channels (FB 30k, IG 5k, LI 1.6k).

• Developing and maintaining online marketing channels (Website, TA, EXP, BOOKING).

• Developing lifestyle content: photography, video, etc.

• Developing and managing online and offline marketing activities: cooperation with other brands, advertising, internal and external stakeholders etc.

• Vetted and worked with influencers to utilize their platforms for social brand awareness.

• Worked with the Ladies of Soul (social campagin with cross platform content posting), Nicki Minaj (bartering hotel stays for multiple playbacks of Jaz advertising to live 17k crowd pre-show), Chantal Janzen (Pyjama Party at Jaz), Bob Sinclair (coordinating opening aftermovie), Conchita Wurst (coordinating opening aftermovie), Miss Germany 2019, The Ziggo Dome (coordinated social posts), Ajax and The Johan Cruijff Arena.

2015 – 2016: Creative Assistant, Hotelschool The Hague

• Working with stakeholders in strategic marketing and communication to create images (photography and video) that best represent the HTH brand

• Working as part of a team with marketing specialists to achieve the overall goals and objectives of the strategic marketing and communication department.

• Creating content for the website and social media

• Creating visual content, such as posters, flyers, infographics, presentations and banners targeted towards students, teachers and alumni

2014 – 2015: Strategic Marketing and Communication Intern, Hotelschool The Hague

Responsibilities: Mainly focusing on overall external activity online. I am in charge of improving, maintaining and planning online marketing efforts with other colleagues in the department.

Education

Marketing and Communication Hogeschool van Arnhem en Nijmegen 2010 - 2014

Skills

Language skills:

English (Mother Tongue), Italian (Proficient), Spanish (Basic speaking, novice understanding), and Dutch (Basic Speaking, Novice Understanding)

Software and Web-application knowledge:

InDesign, Photoshop, Premier Pro, Lightroom, MailChimp, Google Analytics, Google Adwords, Microsoft Word, Excel, Outlook, PowerPoint, Squarespace, Facelift-Cloud, Trello and Piktochart.